If you do the easy arithmetic, Amazon sells more than ten things each second, or more than a million products per day. It’s amazing, isn’t it?
What’s more intriguing, though, is how precisely Amazon shows the search results, assisting their customers in finding what they’re looking for here is some outstanding Amazon SEO at work. In order to rank your product higher, get more traffic to your page, and improve sales as a D2C seller on Amazon, you must learn the ins and outs of Amazon SEO.
Many entrepreneurs find it difficult to understand Amazon SEO, especially when they have a lot of other important business-related tasks to complete; we get it!
For this reason, we made the decision to explain Amazon SEO in simple terms in this article. Continue reading to find out how Amazon SEO functions, what the A10 algorithm is, and how to boost your ranking by optimising your product listing page.
How Amazon SEO Function and what does is it?
Amazon search engine optimization, or Amazon SEO for short, is the act of improving your product listing page so that it shows up on the first page of search results for relevant keywords on Amazon.
Additionally, because more than 80% of Amazon purchases originate from the first page of search results, having a comprehensive approach to raise your product ranking makes perfect sense. But how does Amazon select the things to display from among the thousands of items listed under the category? Here, the A10 algorithm own Amazon’s proprietary search engine algorithm comes into play.
Amazon’s A10 algorithm, formerly known as the A9 algorithm, works in the background to make product recommendations that the client is most likely to buy because Amazon is all about assisting customers in making purchases. As a result, products with higher odds of being purchased will be rated higher, while those with lower chances of being purchased will be ranked lower. For instance, the first page of results for a search for “iPhone” will display iPhones, yet the results for a search for “smartphone” will be substantially different.
Although the algorithm uses a fairly sophisticated approach to determine the likelihood that a user would buy a certain search query and product combination, it primarily evaluates your items on two primary ranking parameters,
- Product Relevance based on the keywords you use
- Product Performance determined by CTR (Click Through Rate), CR(Conversion Rate), and sales of your product
Therefore, focusing on enhancing these two elements is the certain method to boost your Amazon sales. Let’s get more further into what you can do to enhance your Amazon SEO in the next area.
How to Rank Higher For Amazon Searches
1. Optimize your Product Listings
You may improve your ranks and conversion rates by continually optimising your listings. Both for Amazon SEO and for your consumers, you must improve your product listings. When optimising your listings for the most conversions, there are a few factors to take into account.
- Conversion rates for high-quality photos are often high. Include visuals that illustrate the characteristics or usage of the product as well.
- When submitting photos and videos, be careful to abide by Amazon’s rules.
- In your product title, include important keywords as well as information about the features and variants.
- In order of importance, list the bullet points.
- Make good use of backend keywords. Avoid using them again after using them in the listing.
2. Prioritize Keywords
The algorithm used to curate each Amazon search result searches for pertinent keywords in order to comprehend the context of what you are offering and match it with the search query. Just add all essential keywords to your product listing page if you want your items to rank better.
Here are a few things you should remember before we go over the locations where you may put your keywords:
- The singular and plural versions are identical on Amazon. For instance, the search results for “wallets for men” and “wallets for man” will display the identical information.
- The outcome will be the same whether you choose uppercase letters or lowercase letters.
- It automatically fixes any small spelling errors and displays the revised results.
- Umlauts and hyphenated words will not affect the search result.
- Product Description and Bullet Points
One of the first things your buyers will notice when looking for your product is the title. In your product title, include the most crucial term you want to rank for.
You may use product descriptions and bullet points to describe your products and convey your brand’s narrative, but you can also use the text to include a number of the keywords you want your products to rank for.
- Using Backend Keywords:
Amazon wants to comprehend the essence of your goods. As a result, they give you plenty of room to include keywords. Using backend fields for keywords you want to rank for but don’t want your visitors to see is one example of this.
- You may use keyword stuffing in this article.
- Despite being important for several long-tail keywords, only use the term once.
- Don’t use punctuation; instead, use a space between each phrase.
- Don’t use the names or ASINs of other companies.
3. Traffic from Referral
The first step to ranking highly on Amazon is listing optimization. Your rivals are all, however, optimising their listings as well. To increase sales, you must be able to distinguish yourself from your rivals. Therefore, it is advisable to avoid outside traffic.
I realise that saying it than doing it. However, it greatly enhances the worth of your company if you understand the formula. In what way do you approach it?
Recognize your ideal clients. Recognize their location and analyse the information that they prefer to read.
4. Improve your product listing page for higher placement
The best approach to inform your visitors about your offering is through product listings. It’s crucial to create an appealing product listing that adheres to Amazon’s rules. For additional details, check out our blog post on how to create an excellent product listing page.
5. Earn Positive Reviews
Online reviews are taken seriously as personal recommendations. Additionally, it is clear that higher rankings on Amazon are directly correlated with a product’s number of favourable ratings. Higher-ranking products typically have more favourable customer feedback than those at the bottom of the list for a given search keyword.
So be sure to ask your consumers for comments and reviews. On the other side, developing a solid seller reputation will benefit you in the long run. It is a crucial statistic to use when assessing your Amazon performance.
6. Improve the performance of your Product
The following criteria are used by the A10 algorithm to evaluate product performance when curating search results:
- Click-Through Rate (CTR)
- Conversion Rate (CR)
- Actual sales numbers
Your chances of improving your Amazon ranking increase with the better score you receive on these indicators for particular keywords.
Although it can seem difficult, by maintaining control over the elements listed below, you can quickly raise your performance rating.
You must keep your product listings current and remain relevant to your consumer if you want to rank highly on Amazon. Monitor your performance metrics on Amazon Seller Central in addition to the aforementioned factors. If you want to improve the ranks and conversions of your listings. By implementing the aforementioned adjustments to your Amazon listing and selling procedure, you may undoubtedly raise your product rating and, as a result, your sales and profitability.